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Singapore Pools – A Digitally Empowered Gambling Operator

Established in 1968, singapore pools is Singapore’s legal gaming operator supervised by the Ministry of Finance. Their aim is to offer individuals who wish to gamble a safe and trustworthy platform from which to do so while also channelling any surplus gaming revenues into charitable causes rather than illegal operators’ pockets.

Singapore Pools’ product offerings have expanded over time, from TOTO (a state lottery game that first started back in 1968) to sports bets and more. Their digital offerings also give Singapore Pools a distinct edge among other gambling companies and help to combat illegal gambling activities.

Yeo assumed his position as CEO in 2012 and quickly initiated changes that would transform the organisation into an agile, digitally empowered enterprise. These included restructuring IT teams, creating mobile apps for customers and digitizing many processes – efforts which paid off with 40% revenue growth over five years.

Yeo and his team’s primary challenge was making the company more responsive to customer needs. To accomplish this goal, they created forums for staff to express opinions, comments, or suggestions regarding new initiatives – incorporating those insights into ongoing company strategies for greater employee engagement and increased operational efficiency. This strategy has resulted in greater employee engagement as well as enhanced operational efficiencies.

Singapore Pools currently employs more than 500 employees and continues to expand. Alongside traditional counter-service based and in-person operations, Singapore Pools now also provides digital channels which enable customers to register, manage their accounts, place bets online and support Singapore Pools’ efforts with authorities against illegal gambling activities.

Singapore Pools Online Sportsbook is a government-owned sportsbook accessible only to citizens, permanent residents and bettors with valid Singapore Foreign Identification Number. This sportsbook offers competitive odds and betting markets for football, motor racing, horse racing and other events while not providing bonuses or promotional offers and no loyalty program is in effect.

Singapore Pools turned to Oracle Cloud Observability and Management in order to gain better insight into its IT environment and decrease incident resolution times. This solution has allowed Singapore Pools to reduce complexity while improving incident resolution times from hours down to minutes, as well as minimize disruption during periods of peak demand, quickly identify root causes quickly, as well as optimise system resources resulting in a more stable IT environment.