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Digital Transformation at Singapore Pools

Singapore Pools’ mission is simple: provide a secure and trusted platform for people to place bets. Established in 1968, it has played a pivotal role in changing the chaotic, risky gambling scene from its infancy in the 1960s and 70s to today while helping combat leakages to illegal gambling operators while adhering to stringent regulatory standards.

Singapore Pools saw wagers placed with them reach an all-time high of $12.2 billion during its most recent financial year ending March 2024, an 8.3 per cent compound annual growth rate since their 2019/2020 fiscal year began.

Revenue at this company comes from wagers placed on Toto, 4D, Singapore Sweep and sports betting. In addition, its charitable arm iShine Cloud provides other charities with tailored IT solutions designed to increase productivity, governance and efficiency.

Singapore Pools’ first task upon Yeo’s takeover was to revamp their customer touchpoints. He simplified online channels and launched digital platforms that enable people to onboard, manage accounts, and bet online – thus expanding product and service offerings while encouraging responsible gaming within means. Furthermore, Yeo and his team introduced responsible gaming campaigns encouraging players to play responsibly; additionally they have implemented nationwide digital signage networks used for event notifications, lottery updates, and betting information updates.

Singapore Pools recognises the fast-changing technological landscape and must stay abreast of emerging gaming trends in order to provide customers with a consistent gaming experience. In an effort to stay ahead of its competition, Singapore Pools is on an ambitious digitalization journey that aims to transform its IT infrastructure so as to be resilient during times of peak demand and workload spikes.

Prior to adopting DAMS, the company relied on in-house systems in its data centres for monitoring applications. Unfortunately, these were often subject to outages and performance degradation; it could often be difficult identifying their causes due to limited visibility in IT environments; this led to slow and laborious troubleshooting processes which caused delays in providing betting services to customers.

OCI enabled Singapore Pools to significantly reduce outages and quickly address issues, improving both response time and outage mitigation. Leveraging OCI’s out-of-the-box observability and management platform, Singapore Pools now easily detect and fix complex problems quickly reducing resolution time from hours to minutes with its fast problem detection and resolution capabilities. Furthermore, OCI provides secure, stable IT environments while simultaneously simplifying management complexity for Singapore Pools.